The Must-Know Steps to Creating a Successful Video Website in 2021

Blogging Ahmed Mazen 14 January 2021

Having your own video website contributes to the success of your online video business.

So, if you still do not have a video website, think again.

You don’t have to be a tech-savvy to create a professional video website; instead, you can use a video website builder.

But the surprising thing is that most entrepreneurs who decided to build their video websites spend a lot of hours in the process, and in the end, they are not satisfied with the result they get.

The reason is that they built their website using a general website builder and not a platform specialized in building and managing video websites.

The thousands of entrepreneurs that we have helped create their video websites were able to launch a professional video website and establish their online presence within just a few hours.

So if you’re a video creator, have your own YouTube channel, or do any type of video content, 

keep reading…

Because I’m going to walk you through a step-by-step framework to make an excellent video website, monetize your video content, build your email list, satisfy search engines, and as a result, drive more traffic and video viewers.

How to Create a Video Website Step by Step Guide?

Alright, so first, let’s list all the steps before going through each phase in details:

1- Choose a flexible platform

2- Add your videos

3- Organize your video content

4- Customize your website’s design

5- Integrate marketing analytics tools

6- Automate your video content sharing

7- Optimize your website for search engines

8- Monetize your video website

9- Build your email list

10- create a blog

1- Choose a flexible platform

The first step is to choose the right platform that will make your video website a success.

So, to evaluate a platform, ask yourself these questions:

  • Is it easy and quick to get started with my video website?
  • Do I need any technical knowledge or to hire a programmer?
  • Is it flexible to display and organize my videos in a user-friendly way while keeping my admin work easy and quick?
  • What are the options to monetize my video content? Does the platform seamlessly integrate with third-party monetization networks?
  • Is the platform search engine friendly? Is it flexible enough to give me profound control over my websites’ SEO?
  • How easy is it to integrate third-party marketing and analytical tools? Do I need technical help?
  • Does the platform have user-friendly and responsive themes?
  • What about the loading speed of the web pages?
  • How does this website builder help me to build my email list? Do I need to integrate external tools?
  • Do I need to buy hosting for my video website, or is it included with the platform?
  • Is it the right service for streaming videos?
  • What about maintenance? 
  • Is there responsive support?

Having answers to these questions from the beginning will help you choose the perfect platform to host your video website and make your online business successful without complications. 

There are some great website builders on the market, like Wix, SquareSpace, and Weebly. These website builders are not specialized in video websites. 

I highly recommend that you choose a platform that is built for creating video websites. 

Choose a video website builder with the tools you need to host, manage, and scale your online video business.

PostQuicker is an excellent example of this.

With PostQuicker, you can start your professional video website with a set of powerful built-in tools.

You can:

  • Make your website ready in minutes, without any technical knowledge.
  • Embed all your videos from YouTube, Vimeo, Streamable and more sources.
  • Curate videos from YouTube.
  • Auto Import videos from any YouTube channel and playlist.
  • Manage your extensive library of videos easily and quickly.
  • Schedule and post your videos on your social media channels.
  • Grow your email list with built-in tools.
  • Publish gated-content to generate leads.
  • Create a full-featured blog.
  • Stunning and user-friendly themes.
  • Monetize your video content.
  • Collaborate with your team.

PostQuicker is the perfect platform if:

You have your videos already hosted on YouTube or other similar services. It is a unique solution to build a video website for your YouTube channel.

Or if you’re planning to curate videos from all over the web.

But...

It might not be your best choice if you want to stream videos directly from your website.

Regardless of the platform you choose, the next steps will be almost the same and guide you to build your video website.

2- Add your videos

Start your website by uploading or embedding your video content. 

It is preferred to complete this step before starting any design or customization work. 

Having your video content in place makes it easier to structure and layout your website.

Add the necessary information to each video; this includes video title, description, meta title, meta description, and a search engine friendly URL.

3- Organize your video content

A well-organized website leads to an increase in visitors’ engagement and a decrease in traffic bounce.

Organize your video content into categories and sub-categories. 

Setup your website navigation menus. 

Add tags to your videos so that users can search your website easily.

Feature the most important and latest videos on your video website’s homepage. 

As your website evolves and your video content library grows, it’s crucial to continue organizing and categorizing your video content.

That’s why choosing a platform with a flexible content management system (CMS) makes your work routine much more effortless.

4- Customize your website’s design

Each website builder comes with a theme editor with a different level of customization. Whichever platform you use, it will have at least the necessary customization options.

Customize the feel and look of your video website to get it in line with your brand identity.

Here is how to start customizing your website:

  • Choose a theme.
  • Use your brand images and colors.
  • Upload your logo and favicon.
  • Set up the Typography.
  • Create terms of use and privacy policy pages.
  • Add links to your social media channels. 

5- Integrate marketing analytics tools

Marketing analytics tools are software platforms that help marketers and website owners to track and analyze the traffic landing on their web pages.

It helps you analyze your traffic sources, whether it is organic search, social media referrals, or direct links. 

And when you know the right numbers, 

you can easily focus on the channels that drive higher conversion rates depending on your goals.

Also, analytics tools give you deep insights into what type of content generates more traffic and create more engagement.

Integrating marketing analytics tools before you drive any traffic to your website is essential. Especially if you plan to run advertisement campaigns, they can help you build an audience to retarget.

Here are my recommendations for the basic set of analytic tools to integrate:

  • Google Analytics
  • Statcounter
  • Facebook Pixel

6- Automate your video content sharing

To have a successful video website, you need to promote your videos consistently.

If you chose to create your video website with PostQuicker, promoting your video content is an automated and quick task.

PostQuicker has a Social Media Scheduler that allows you to automatically share your videos across your social media channels and on your own schedule.

However, if you have your video website hosted on another platform, you may need to use a third party social media posting tool like HootSuite or Buffer.

7- Optimize your website for search engines

Search engines are a huge source of organic traffic that can drive consistent viewers to consume your video content.

To attract this organic traffic, you need to optimize your video website pages to rank high on the search engine results page.

Before launching your own video website, ensure that you have implemented that basic search engine on-page optimization.

Here are some tips:

  • Add Meta Title and Description to your video website’s homepage.
  • Upload a high-quality image for your website’s homepage (og: image).
  • Ensure that every video and webpage on your website has a meta title, meta description, and SEO friendly URL. 
  • Connect your website to Google Search Console and Bing Webmaster Tools.
  • Submit a sitemap on both Google Search Console and Bing Webmaster Tools.
  • Submit a video sitemap on Google Search Console. A video sitemap increases your videos’ chances to be displayed on the top, as video items on the search engine results page.
  • Create a robot.txt file. This file informs search engines on which pages on your website to index and which pages to ignore.
  • Connect your Google Analytics account.

8- Monetize your video website

Most video creators are building their video websites to monetize their content and grow their online business, if not all of them.

There are different ways to earn money from your video website; here are some monetization ideas:

  • Sell subscription plans for online viewers to get access to and watch your videos.
  • Display Advertisements on your video website. You can use advertisement networks like Google Adsense, Taboola, and many more.
  • Create an e-commerce shop, connect it to your videos website, and convert your website visitors into buyers.
  • Generate leads through growing your email list.
  • Sell sponsored banners to businesses in your niche.

9- Build your email list

There is no doubt that building your email list is an essential pillar of having a successful online business. 

Many entrepreneurs and business owners didn’t realize the importance of an email list when they started their websites.

Avoid this…

Make sure your new video website is optimized to convert your website visitors and video viewers into email subscribers.

If you are using PostQuicker, there is no need to integrate third-party plugins or form builders. You can use our built-in email list building widgets and forms. 

You can also generate more leads with gated content. Gated content allows you to keep selected videos to be watched by registered users only.

10- Create a blog

Having a blog inside your online video platform is the best way to attract organic traffic without spending much on paid ads.

Starting a blog allows you to write articles that can rank high on search engines.

It is a long-term strategy, but it is worth putting some investment into it from the beginning. 

Mazen is the Founder of PostQuicker. He loves to help other entrepreneurs establish and grow their online presence by sharing his own experiences and knowledge.