Starting a blog in the early 2000s was a good investment of your time and money without question. Getting traffic to your blog wasn't as demanding as it is now, and the competition was way less.
But probably when you tell someone that you decided to start a blog in 2020, they ask you things that make you think your decision twice, like, is blogging worth it in 2020? Or why don't you share your content on social media channels instead?
The remarkable digital marketing entrepreneur Neil Patel discusses how to make the most out of blogging in 2020 and hands some must-know tips on starting a blog in 2020.
In Neil's words,
"The short answer is no. Blogging is not worth it. The long answer is, yes."
Content creation nowadays is not as simple as it was before. A whole lot of blogs are present on the internet.
Moreover, it's harder to get the attention of your audience.
The sad truth is that people are less likely to click on your shared content to head to your blog. To get them to do so, the content you publish has to be highly appealing, answers their questions, and triggers their curiosity.
Studies show that videos get 1,200% more shares than text and images combined.
About 90% of the total information transmitted to your brain is visual. On top of that, the brain can process these visuals 60,000 times faster than text!
Creating explanatory videos and podcasts yourself is good. Still, it may be so hard to keep building on your busy days.
The process is so smooth, add the media directly from the platform to your blog by one click through the Google Chrome extension, and then add your text of choice to it.
When it gets to choosing words for your text-based content, don't just use the first words that come to mind.
Always polish your text up to suit your target audience, and of course, make sure you use your keywords throughout the body.
Before you start a blog in 2020, you need to know that you can't only publish content on your blog and wait for it to work wonders with the traffic. Potential customers are not on one single platform, they're scattered, and you have to reach out to them on the various platforms.
Please take advantage of the many social media channels by being on as many of them as possible.
Share content on social media channels, whether Twitter, Facebook, Linkedin, Pinterest, or even create a free blog on Medium.
Are you wondering how it will be possible to create content for all the different social media platforms?
Creating unique content for each platform is a waste of your time. You can share the same content on all of them.
Neil stated in the video that Google publicly announced that being penalizing for duplicate content is a myth.
So stop worrying and start sharing.
Don't forget to add your social media profile at the top of your PostQuicker blog to direct your blog readers.
You ever wondered how some websites like Wikipedia always rank on the first page results?
Simple answer: the content is routinely updated.
Sadly you can't entirely create text-based content and expect it to stand still through time. The reason is that Google releases new updates by the minute, and the world changes every day.
Your blog content must stay up to date to perform better in Google rankings.
You probably will not need to undergo plenty of changes.
Just make sure the keywords you used still rank high; all the techniques and tips you mentioned are valid and haven't grown old.
When you first start your blog in 2020, Include it in your calendar to revise and update your content in a regular manner.
It would be best if you kept people who once visited your site to keep coming back and to get them to subscribe to your newsletter.
One of the most powerful techniques to use to sustain regular traffic to your blog is Email Marketing. To do that, you need to collect emails and push subscribers continually.
It is a long term strategy but an effective one if you do it right.
· Send emails your receivers will want to open
· Give some thought to your email subject. It has to be catchy
· Don't spam their inbox with useless emails.
"When you change to that fresh new perspective, that's when starting a blog in 2020 will still be worth it."
If you keep posting mundane posts and writing fat text-based content, you're probably wasting your time and money.
Put in the effort, change your techniques, see what your potential customers need, and do your best to offer it to them.
That's how you stay ahead of the game.