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How to grow a Facebook group? How to get more members in a Facebook group? How to run your newly created Facebook group?
These are probably the three most asked questions in 2020 when it comes to marketing on Facebook.
Facebook groups are currently the bread and butter of any business; they give you the chance to assemble your audience and have an authentic connection with them.
We will help you lay a hand on the Facebook group strategy to help your group grow and reach a decent number of members in no time!
Keep on reading, then watch Social Media Examiner’s video at the end of this article to not miss out on anything!
Start looking for answers out of the box, literally.
The first Facebook group strategy for growth that Social Media Examiner discussed involves looking outside Facebook.
Approach the audience on other platforms. How?
The articles can be like a teaser for the topic you’re discussing in your Facebook group.
Leave breadcrumbs in your Instagram posts and stories to lure people and get more members in a Facebook group.
- Design eye-catching carousel posts.
You can create a tips-post where each visual has one tip and call to action in your carousel’s last visual.
- Formulate a sense of urgency in your stories:
Note: If you have more than 10k followers on your Instagram business page, add a swipe up to your Facebook group link in your stories. If not, add the link in your bio and ask your audience to check it.
Smart usage of the 240 characters can be more than enough to intrigue other twitter users to join your Facebook group.
Write teasing tweets accompanied by the link to your group.
Add Pop-ups people can click on to join your Facebook group.
Don’t stop here; you’re far from over!
Besides the platforms we mentioned above, you can add the link to your Linkedin account, your Quora and Reddit answers.
Adding the group link to the different platforms you use is How to make your Facebook group popular in the shortest time possible!
Invite people from your Facebook page to join your Facebook group.
On the right side of your Facebook group screen, you’ll find a section called “suggested members; these are the people that like your Facebook page.
Invite them all.
--> Keep in mind;
Facebook permits you to invite nearly 50 people a day.
Facebook will hide this sidebar temporarily when you reach this limit. Don’t worry; It’ll return in a day or two.
Set a new cover photo that calls out to the Facebook group.
I think you’ll agree with me when I say that the cover photo is the most prominent thing on your page.
That’s why you have to call out for your Facebook group on it.
Highlight and tease your group content
“Your Facebook page is just the tip of the iceberg.”
Nothing moves people more than feeling like they’re missing out on something.
Keep beating around the bushes with your page posts.
You can do the following,
Social Media Examiner suggested the strategy in the next point to ease a Facebook group growth and get the right members to the group.
Your Facebook group members are your tribe.
So, How to get the right members to join your group?
One of the very effective Facebook group strategies is to breakdown your goal to smaller milestones using more than 1 group.
For instance, if your end goal is to create a group about an Instagram post scheduler tool.
Start by creating a Facebook group that targets anyone interested in digital marketing.
When your group has a considerable number of members, create a second narrower niche group, for people who are specifically interested in all social media scheduling tools.
Announce your second group in your first one with teasing posts.
Finally, create a more precise group that talks about Instagram scheduling tools.
How to make your Facebook group popular using other groups without being spammy?
There are healthier tactics to get more members in a Facebook group than continuously posting your group link to the wall without the admin’s permission.
Ask the group admin if you can collaborate with them, share your articles with the group, or go on a live session where you’d advise in your area of expertise.
Growing a Facebook group and making it popular doesn’t happen once you create the group. You have to promote it the right way to the right audience.
Do you know any other tips on how to grow a Facebook group? Tell us in the comments below after you watch social media examiner’s video below!