3 Hacks On Creating The Best Content Marketing Strategy 2020

Content Marketing Yassmin Yasser 14 July 2020
A busy entrepreneur? Here’s the best content marketing strategy that’ll crown you the king of the content marketing world smoothly!

How to plan and build a content marketing strategy that’ll help you grow in the content marketing world?

As an online entrepreneur, you have got a lot of irons in the fire all the time. Finding a good content marketing strategy is mandatory; you know that. But you can’t seem to lay your hand on a digital content marketing strategy that is effective and applicable in your busy life routine.

Kimberly Ann Jimenez, an online entrepreneur, unveils three super simple life-changing tips. Applying these tips to your content marketing strategy in 2020 will help you keep up with the content marketing trends and get your work done smoother.

3 Tips To Have A Perfect Content Marketing Strategy In 2020!

Tip#1 Pick only one: 

“You don’t have to be everywhere!” 

Are you familiar with the saying, “Jack of all trades, master of none”?

When you check the leading content creators on the internet, you find them present on numerous platforms. An idea begins forming in your head that your content marketing strategy has to include being present on numerous platforms.

I know it’s tempting, but it’s not right. If you scrutinize those leading content creators’ profiles, you’ll discover that they didn’t start their journey this way.

They picked one single platform, figured its algorithm, built an audience, and gained some profit; in other words, they became its master. 

One should never expand until they earn quite a good profit that enables them to outsource or hire a team to help.

Exactly what you need to do!

Decide on one platform, make it your home, and become its guru.

How Can You Decide On One Platform From All The Options Present In the Content Marketing World? 

Your answers to the following questions will let you decide.

Where does your target audience hang most of the time?

Choose the platform where its visitors are more likely to be interested in your content. Keep up with all the content marketing trends on it and create relatable engaging content.

The platform has to be search engine optimizable.

 SEO and content marketing are two sides of the same coin. 

 The platform you choose to create your content marketing strategy in 2020 must be searchable for the people to find you.

What type of content is in your zone of genius, and you enjoy creating?

As we mentioned earlier, the platform you choose will be your home for quite some time, so you might as well enjoy the process.

How do you prefer to pump your content? 

Are you interested in video content marketing? Or are you more of a writer? 

Willingness to commit

Put this in mind. Growing on social media is not easy, but you’re in it for the long run. Once you set foot on your path, commit. 

The pillar content marketing strategy is based on consistent postings and avoiding sporadicity.

 Slow and steady wins the race.


Batch Creating Your Content

 Bouncing around from one task to another is tiring. Grouping like activities saves so much time and makes things more manageable!

→ How to group your tasks?

Break down the one task to smaller tasks. Set a schedule where you’re charged to finish all similar activities in one day. 

Let’s take an example: if you decided to go with video marketing; 

Creating a video requires: 

  • Finding an idea for the video
  • Writing the script
  • Recording 
  • Editing
  • Writing the video description
  • Picking the right hashtags.

Sit down one day and find ten content ideas for ten different videos, some other day, write the scripts, the next day, record the videos, etc.

At first, pumping out a lot of content can be nerve-wracking. 

Don’t bite more than you can chew. If you can’t write more than two scripts per day, it’s fine, editing one video takes the whole day? No problem!

Just do your best, and watch your best get better by time.


Give Your Evergreen Content New Life.

I know what you’re thinking right now. What? How?

Repurposing old content is a technique used by leading content creators. 

You get new followers everyday; besides, your current audience might have missed one or two of your shared posts. 

You can tackle the same point from different perspectives in different posts. 

When you make repurposing your old content a pillar in the content marketing strategy, it’ll give you more time to focus on nurturing your business.

But don’t rely on your supply of old content only, keep pumping new ideas, and create fresh content for everyday usages like Instagram stories, curated videos for your blog, or engaging tweets. 

Kimberly Ann Jimenez shared how she repurposes her content for the different social media platforms she’s present on. 

She starts with the long-form content,her video, her team members then,

  • reform it into a blog post, 
  • pull out the core concepts and these become Instagram posts and content for the newsletter.
  • 3-4 of her quotable sayings in the video are transformed into tweets.
  • The video gets chopped to 3-4 major takeaway posts on Linkedin, Instagram and Facebook.

All in all, 

“Focus on one platform, batch like tasks, repurpose. 

As a result, take your content to the next level.”

One of the significant benefits of content marketing strategy is how it organizes things and keeps you on track. Make sure you adjust yours according to the stage you are in your business.

Tell us in the comments which of these tips were the most helpful!